Brands

Is HiPP WIC approved?

We searched every product name on 14 state WIC approved product lists for HiPP infant formula.

Not on any of the 14 lists we checked That is "not on the list", which is not always the same as "not allowed". See below.
Formula depends on your state's contract. State WIC agencies must hold down formula costs, usually with a single-supplier rebate contract (federal rule 7 CFR 246.16a), so the formula brand on one state's list may not be on the next state's, and it can change when a contract is rebid. Non-contract brands, specialty ("exempt") formulas and WIC-eligible nutritionals are issued only with medical documentation (7 CFR 246.10(d)). Your WIC clinic issues the exact formula, form and can size; check with them before buying. Formula on each list →

Infant formula brands on the most lists

If HiPP is not on your list, these brands of infant formula are on many state lists. Check your state's column.

Similacon 14 of 14 listsEnfamilon 13 of 14 listsNutramigenon 13 of 14 listsEleCareon 13 of 14 listsGerberon 13 of 14 listsNeocateon 10 of 14 listsAbbotton 5 of 14 listsParent's Choiceon 4 of 14 lists
Infant formula by state

What a state list says about missing items

"This list is updated on an ongoing basis. There may be eligible products that are not on this list."New York State WIC Full APL, valid as of November 5, 2026

Other states publish similar lists without that sentence. In every state, the list is what stores load into their registers, so an item that is missing is usually declined until the state adds it.

Questions

Can I buy HiPP with WIC?

We did not find HiPP on any of the 14 lists we compare, so it is unlikely to ring up as a WIC item in those states. Lists do change, so check your state's WIC app or ask your clinic.

Why isn't HiPP on the lists?

Each state chooses products that meet the federal WIC food package rules and its own criteria, such as container size, cost and nutrition limits. The lists do not say why a brand is left out; the state WIC agency decides, and manufacturers can ask to have products reviewed.

Does "not on the list" mean "not allowed"?

Not always. New York's list says "There may be eligible products that are not on this list," and some lists authorize a whole group of items rather than every barcode. For a definite answer in a store, scan the item in your state's WIC app or ask your WIC clinic.

What infant formula is on most lists instead?

Similac (14 of 14 lists), Enfamil (13 of 14 lists), Nutramigen (13 of 14 lists), EleCare (13 of 14 lists). See the full comparison by state on our infant formula page.

List dates for all 14 columns

Source: state WIC Authorized Product List files (linked on each state page). Product names are as printed in the lists; one product can appear under slightly different names in different states. Unofficial; not affiliated with USDA, any state WIC agency or HiPP.