WIC approved cereal in California
Hot and cold breakfast cereals, whole grain and non-whole grain. Everything below is copied from the California WIC list and sorted by how many state lists include each item.
171 cereal items on the California listFile posted November 2, 2026 · official page
How California groups cereal
| Subcategory (state's wording) | Items |
|---|---|
| Whole Grain Breakfast Cereal | 132 |
| Non-Whole Grain Breakfast Cereal | 39 |
Brands with the most items
Breakfast cereal on the California list 171
Number on the right = how many of the 14 state lists include that UPC.
- General Mills Cheerios 12oz14/14
- General Mills Cheerios 18oz14/14
- General Mills Cheerios 20oz14/14
- General Mills Cheerios 24oz14/14
- General Mills Multi Grain Cheerios 12oz14/14
- General Mills Multi Grain Cheerios 18oz14/14
- General Mills Rice Chex 12oz14/14
- General Mills Rice Chex 18oz14/14
- General Mills Rice Chex 22.2oz14/14
- General Mills Wheat Chex 14oz14/14
- General Mills Wheat Chex 19oz14/14
- Kelloggs Frosted Mini Wheats 14.5oz14/14
- Kelloggs Frosted Mini Wheats 18oz14/14
- Kelloggs Frosted Mini Wheats 24oz14/14
- Kelloggs Frosted Mini Wheats 29.5oz14/14
- Kelloggs Frosted Mini Wheats 32oz14/14
- Kelloggs Frosted Mini Wheats Little Bites 14.8oz14/14
- Kelloggs Frosted Mini Wheats Little Bites 20.2oz14/14
- Kelloggs Frosted Mini Wheats Original 16oz14/14
- General Mills Total Whole Grain 16oz14/14
- General Mills Kix 12oz14/14
- General Mills Kix 18oz14/14
- Malt O Meal Frosted Mini Spooners 18oz14/14
- Malt O Meal Frosted Mini Spooners 36oz14/14
- Quaker Life Original Multigrain Cereal 13oz14/14
- Quaker Life Original Multigrain Cereal 18oz14/14
- Quaker Oatmeal Squares Brown Sugar 14.514/14
- Quaker Oatmeal Squares Brown Sugar 21oz14/14
- General Mills Wheaties 15.6oz14/14UPC 16000275652Whole Grain Breakfast Cereal
- General Mills Cheerios 28oz13/14
- General Mills Multi Grain Cheerios 20.6oz13/14
- General Mills Blueberry Chex 12oz13/14
- General Mills Corn Chex 12oz13/14
- General Mills Corn Chex 18oz13/14
- General Mills Corn Chex 23.2oz13/14
- Kelloggs Frosted Mini Wheats 20oz13/14
- Kelloggs Frosted Mini Wheats 34oz13/14
- Post Grape Nuts 20.5oz13/14
- Post Grape Nuts 29oz13/14
- Post Grape Nuts Flakes 18oz13/14
- Kelloggs Corn Flakes 12oz13/14
- Kelloggs Corn Flakes 18oz13/14
- Kelloggs Corn Flakes 24oz13/14
- Post Great Grains Banana Nut Crunch 15.5oz13/14
- Post Great Grains Banana Nut Crunch Cereal 18oz13/14
- Post Great Grains Crunchy Pecan 16oz13/14
- Post Great Grains Crunchy Pecan 19oz13/14
- Quaker Life Multigrain Cereal 32.5oz13/14
- Quaker Life Original Multigrain Cereal 22.3oz13/14
- Quaker Life Original Multigrain Cereal 24.8oz13/14
- Quaker Oatmeal Squares Honey Nut 14.5oz13/14
- General Mills Cheerios Veggie Apple Srawberry 18oz12/14
- GeneralMills Cheerios Veggie Blueberry Banana 18oz12/14
- General Mills Cinnamon Chex 12oz12/14
- General Mills Cinnamon Chex 19.2oz12/14
- Food Club Instant Oatmeal Packets 11.8oz12/14
- Kelloggs Corn Flakes 25.2oz12/14
- Kelloggs Special K Original 18oz12/14
- Cream Of Wheat WholeGrain 2.5 Minute Cereal 18oz11/14
- Food Club Toasted Oats 12oz11/14
- Kelloggs Frosted Mini Wheats Little Bites 15.9oz11/14
- Post Honey Bunches of Oats Honey Roasted 12oz11/14
- Post Honey Bunches of Oats Honey Roasted 15oz11/14
- Post Honey Bunches of Oats Honey Roasted 18oz11/14
- Post Honey Bunches of Oats Honey Roasted 23oz11/14
- Post Honey Bunches of Oats Honey Roasted 28oz11/14
- Post Honey Bunches of Oats Honey Roasted 32oz11/14
- Malt O Meal Original Hot Wheat Cereal 36oz11/14
- Kelloggs Special K Original 12oz11/14
- Kelloggs Special K Protein 12.9oz11/14
- Kelloggs Special K Protein 17.5oz11/14
- Food Club Bran Flakes 17.3oz10/14
- General Mills Bluey 12oz10/14
- General Mills Bluey 18oz10/14
- Great Value Bran Flakes 15.6oz10/14
- Great Value Frosted Shredded Wheat 24oz10/14
- Great Value Os Oats 12oz10/14
- Great Value Regular Instant Oatmeal Packs 11.85oz10/14
- Kelloggs Raisin Bran 14.5oz10/14
- Kelloggs Raisin Bran 16.1oz10/14
- Kelloggs Raisin Bran 20.9oz10/14
- Malt O Meal Crispy Rice 36oz10/14
- Post Bran Flakes 16oz10/14
- Post Great Grains Raisin Date Pecan 16oz10/14
- Post Great Grains Raisin Date Pecan 25oz10/14
- Quaker Life Strawberry Blueberry Multigrain 13oz10/14
- Best Yet Bran Flakes 17.3oz9/14
- Essential Everyday Frosted Shredded Wheat 18oz9/14
- Freedoms Choice Toasted Oats 12oz9/14
- Grain Berry Cinnamon Frosted Toasted Oats 16oz9/14
- Kelloggs Corn Flakes 2pk*18oz9/14
- Quaker Life Original Multigrain Cereal 21.3 oz9/14UPC 30000567661Whole Grain Breakfast Cereal
- Post Great Grains Raisin Date Pecan 19oz9/14
- Post Raisin Bran 16.6oz9/14
- Post Raisin Bran 25oz9/14
- Quaker Mighty Life Strawberry Blueberry 22.3oz9/14
- Signature Kitchens Toasted Oats 12oz9/14
- Best Yet Original Instant Oatmeal Packs 11.85oz8/14
- Best Yet Toasted Oats 12oz8/14
- General Mills Cheerios Hearty Nut Medley 14.7oz8/14
- General Mills Cheerios Hearty Nut Medley 20oz8/14
- Essential Everyday Toasted Oats 12oz8/14
- Essential Everyday Wheat and Bran Flakes 17.3oz8/14
- Food Club Frosted Shredded Wheat 18oz8/14
- Freedoms Choice Bran Flakes 17.3oz8/14
- Freedoms Choice Frosted Shredded Wheat 18oz8/14
- Grain Berry Apple Cinnamon Toasted Oats 12oz8/14
- Great Value Rice Crisps 12oz8/14
- Great Value Rice Crisps 24oz8/14
- Malt O Meal Original 28oz8/14
- Malt O Meal Wheat Original 18 oz8/14
- Signature Select Instant Oatmeal Packs 11.8oz8/14
- Best Yet Frosted Shredded Wheat 18oz7/14
- General Mills Motts Apple Cinnamon 14oz7/14
- General Mills Motts Very Berry 14.6oz7/14
- Grain Berry Original Toasted Oats 12oz7/14
- Kellogg's Raisin Bran 27.1 oz7/14
- Kroger Original Instant Oatmeal 12oz7/14
- Quaker Oatmeal Squares Cinnamon 14.5oz7/14
- Food Club Crisp Rice 12oz6/14
- Kellogg's Raisin Bran 22.1 oz6/14
- Kellogg's Raisin Bran 29.5 oz6/14
- Mott's Apple Cinnamon Cereal 20.8 oz6/14
- Mott's Very Berry Cereal 21.6 oz6/14
- Signature Select Crispy Rice 12oz6/14
- Grain Berry Multi-Bran Flakes 12oz6/14UPC 86341170527Whole Grain Breakfast Cereal
- Best Yet Crispy Rice 12oz5/14
- General Mills Chex Cinnamon 30oz5/14
- Post Honey Bunches of Oats Honey Roasted 23oz5/14
- Kroger Crispy Rice 12oz5/14
- Malt O Meal Crispy Rice 18 oz5/14
- Quaker OatmealSq-Hint of Cinnamon5/14
- Food Club Crisp Rice 32oz4/14
- IGA Crispy Rice 12oz4/14
- Kelloggs Corn Flakes 30.2oz4/14
- Winco instant Oatmeal 11.8oz4/14
- Great Value Crisp Rice 12oz3/14
- WinCo Foods Bran Flakes 17.3oz3/14
- Best Yet Crispy Rice 18oz2/14
- Mom's Best Blueberry Wheatfuls2/14
- Mom's Bests Blueberry Wheatful2/14UPC 883978145979Whole Grain Breakfast Cereal
- Red and White Crisp Rice 13oz2/14
- Winco Crispy Rice 12 oz2/14
- EarlyOn CrispyRice-18oz1/14UPC 850019933703Non-Whole Grain Breakfast Cereal
- EarlyOn-HoneyKiks-18oz1/14UPC 850019933710Whole Grain Breakfast Cereal
- EarlyOn-MultiGrOOs-18oz1/14UPC 850019933734Whole Grain Breakfast Cereal
- FirstSt CrispyRice-24OZ1/14
- Hospitality CrispRice-35OZ1/14UPC 71923761811Non-Whole Grain Breakfast Cereal
- Raley CrispyRic-12OZ1/14UPC 46567001043Non-Whole Grain Breakfast Cereal
- Raleys BranFlakes-17.3oz1/14UPC 46567001142Whole Grain Breakfast Cereal
- Raleys Crispy Rice-12OZ1/14UPC 46567011936Non-Whole Grain Breakfast Cereal
- Raleys ToastedOats-12oz1/14UPC 46567031811Whole Grain Breakfast Cereal
- Raleys WheatFlakes-18oz1/14UPC 46567046983Whole Grain Breakfast Cereal
- EO InstOats-11.8oz1/14UPC 183860000813Whole Grain Breakfast Cereal
- FrSt-FrstdShrdWht-24oz1/14UPC 41512172670Whole Grain Breakfast Cereal
- FrSt-TstdOats-21oz1/14UPC 41512158261Whole Grain Breakfast Cereal
- FrSt-WhtBrnFlk-21oz1/14UPC 41512158445Whole Grain Breakfast Cereal
- FstSt InstOatmOrg-11.85oz1/14UPC 41512093357Whole Grain Breakfast Cereal
- HyVee ToastedRice-12oz1/14UPC 75450556315Non-Whole Grain Breakfast Cereal
- MIJA BerryPuffs-12oz1/14UPC 850054222688Whole Grain Breakfast Cereal
- MIJA CrspyCornPuffs-12oz1/14UPC 850054222718Whole Grain Breakfast Cereal
- MIJA HnyOatFlkAlmd-12oz1/14UPC 850054222732Whole Grain Breakfast Cereal
- MIJA HoneyOatFlakes-12oz1/14UPC 850054222749Whole Grain Breakfast Cereal
- MIJA ToastedOatsMG-12oz1/14UPC 850054222756Whole Grain Breakfast Cereal
- MtnVwFrm InsOatml-11.8oz-1/14UPC 850040072501Whole Grain Breakfast Cereal
- Rly BtSzFrstShrdWht-18oz1/14UPC 46567046990Whole Grain Breakfast Cereal
- SnnySlct CrispyRice-12OZ1/14UPC 717544127925Non-Whole Grain Breakfast Cereal
- SnySlct-OgInstOtm-11.85oz1/14UPC 717544126904Whole Grain Breakfast Cereal
- SS FrstBtszShrdWht-28oz1/14UPC 98487952356Whole Grain Breakfast Cereal
- SttrBrs InstOatmRg-11.8oz1/14UPC 74175484255Whole Grain Breakfast Cereal
- SunSel ToastedOats-14oz1/14UPC 98487953131Whole Grain Breakfast Cereal
Breakfast cereal: California vs other lists
- Massachusetts 591
- Michigan 492
- New York 484
- North Carolina 379
- New Jersey 335
- Connecticut 293
- Louisiana 231
- ITCA (Arizona tribal) 231
- Washington 190
- Utah 189
- Minnesota 183
- Maine 173
- Oregon 173
- California 171
More foods on the California list
Milk395Soy & plant milk15Cheese269Yogurt50Tofu11Eggs71Juice260Bread71Tortillas92Rice, pasta & oats175Beans & lentils794Peanut butter84Canned fish133Baby food347Infant cereal21Infant formula16Medical foods & shakes8Fruits & vegetables3,854
Breakfast cereal in other states
Questions
How many cereal items are on the California WIC list?
171 barcodes, in 2 subcategories as the state names them ("Whole Grain Breakfast Cereal", "Non-Whole Grain Breakfast Cereal"). The list is dated file posted November 2, 2026. California ranks 14 of 14 lists we compare by number of cereal barcodes.
Which cereal brands does California WIC list most?
By number of barcodes: Chex (12), Cheerios (12), Kellogg's (12). Store brands are on the list only where that store operates.
Are these cereal items WIC approved in other states too?
84% of them are also on at least one other state's list; 28 are only on the California list (mostly regional store brands). Each row shows how many of the 14 lists include that barcode.
Does the list say which size I can buy?
The state's subcategory names often carry the size or type rule (for example "Whole Grain Breakfast Cereal"). How many you can buy each month is on your WIC benefits, not on the product list. For the full rules, check the California WIC shopping guide or ask your WIC clinic.
Source: California Department of Public Health, WIC Division, WIC Authorized Product List (File posted November 2, 2026), data.chhs.ca.gov. Food groups are ours; subcategory names are the state's. Unofficial; not affiliated with USDA or any state WIC agency.